About us

Built for the customer who has been short-changed before

AnjaneyaGoldPoint exists because too many families sell gold in a hurry and never learn what it was actually worth.

The AnjaneyaGoldPoint valuation counter with a digital scale and gold jewellery

Our story

We opened the first AnjaneyaGoldPoint counter after years of watching neighbours accept whatever number a buyer wrote on a slip of paper. The gold was weighed out of sight, the purity was asserted rather than tested, and the deductions were never explained.

So we built the opposite. The scale faces the customer. The XRF screen faces the customer. Every deduction is itemised on a printed quote that the customer can carry to any other buyer in the city and compare, line by line.

Our mission

To make selling gold as ordinary, transparent and unemotional as depositing a cheque — including for families whose ornaments are locked in a loan they can no longer service.

Why customers trust us

Free testing with no obligation, written quotes, same-visit payment in cash or by bank transfer, and a physical counter with a named licence holder standing behind every transaction. If you are not satisfied with the number, your gold goes home with you.

Credentials

Licences and cover

GST registered

Every purchase is receipted against our GSTIN, displayed at the counter.

Municipal trade licence

A current second-hand precious metal dealer licence, renewed annually.

Stamped weighing equipment

Scales verified and sealed under the Legal Metrology Act.

Fully insured premises

Customer gold held on site is covered by a jewellers' block policy.

Certificate copies are available at the counter on request.

Get your free, no-obligation gold valuation today

Walk in or book a slot. We test, weigh and quote in front of you, and you decide with zero pressure and no fee.